Text messaging is a simple, affordable advertising platform that enables small to medium sized Grand Junction businesses to have the same powerful impact that larger companies have been able to leverage for years in traditional advertising efforts. With the massive growth of social media, businesses can now integrate Text Messaging with the social media platform Facebook, by placing a mobile phone opt-in form on their Fan Page, or add to a graphic designed landing page. Or build branded-style, multiple tabbed custom pages that will drive people to your home base; your website.
Text messaging truly provides the adhesive element that businesses need to make a real, visible-connection to online, mobile users and shoppers. This will ultimately turn into a new client base that drives sales, as well as retains the already established customer base.
Social Media Cornerstone
In the lives of consumers, social media like Facebook has become a cornerstone to social interaction as well as prequalification for businesses where they intend to spend hard-earned dollars on products and services. In fact, this revolution has changed how traditional advertising speaks to current customers and prospects.
Facebook allows companies and service providers a way to learn about their audience. It gives them targeted and track-able information that evens the playing field for companies and brands of every size and industry. Facebook can deliver a far greater reach than any other communicative channel offered in today’s marketplace that has real-time, immediate action. Now accompany this social media platform with text messaging. You’ll discover that this personal connection to the consumer drives sales, builds relationships and brings awareness.
Text Messaging and Social Media Example
I have a Grand Junction fashion boutique business owner as a client that has been established for less than a year. Having to change locations abruptly, the extra added expense brought a great deal of stress and financial un-certainty. Having been versed in Facebook on a social level, she was trying to utilize the platform for communication to friends about available inventory, having little success. Given the move, there was no money available in the budget for traditional advertising to market the address change. Luckily, prior to the move she had been collecting mobile phone numbers from her customers, who agreed to offers, promos and exclusive saving to be text messaged to them. After a short strategy consultation on how to build a ‘buzz’ about her Grand Junction company that included strategically written, relevant Facebook postings, text messaging and the simple effort of execution. The initial Facebook pitch included an inventory blowout sale that drove urgency for the first 100 Facebook ‘likes’ to receive 75% off and encouraged them to repost to all friends and family as well as with our social media database, which also included her new address change. This effort was accompanied by a supporting text message that initiated the ‘forward to a friend’ action that drove her sales to an astonishing $800 in less then a four hour time period. The question from the young Grand Junction businesswoman was, “can I do this everyday?” The answer is simple, yes.
Uses for the Social Media platform Facebook and Text Messaging
- Brand Awareness
- Details about services and special or exclusive savings
- Company News and Events
- Customer success stories
- Customer Support
- Building Relationships
- Sharing Public Resources
- Announcements
- Educational Alerts
- Promotion of Activities
- Reminders
- Prompting Feedback
- Content launch Teaser
- Exclusive/ Social Only Information
There are many more options and strategies to using Facebook and text messaging together to build your business. All of which are measurable by current network users, potential impressions, confirmed impressions, engagement by content and mentions by audience. It’s imperative that you talk to an expert for a consultation to see how your business can grow with these technologies.
The conclusion is that if your business needs to make more money and stay consistent year around, at an affordable price, Social Media and Text message marketing will make a difference, shed new light and bring excitement to your business. Start building your social and text database today to insure a healthy return this holiday season…. Plus start out the New Year with a bang!
Article Source: Social media integration and text message marketing
Article: Text Messaging and Social Media Integration
Author: Tami Russell
