You’ve heard how text messaging and social media in Grand Junction can help grow your business. The big question is how? The truth about social media is that you’re not pushing the same message through every available channel possible hoping that .2 percent of your recipients actually will pay attention or even respond.
What social media does is energize your fan base with conversational marketing. For instance, try using social media for your company’s philanthropic activities. Set-up channels with content about your initiatives and make it easy for others to virally spread the news. On Facebook, this is best utilized through picture posts. Then you will truly see the power of social media marketing. Tie in your content from your social media platform with the power of text messaging, a custom landing page in your web design and you will discover how multi-channel digital marketing can increase your reach beyond any traditional advertising platform you’ve used in the past.
Social media, text messaging, and your web design allow you to discover, cultivate, and brand enthusiasts about you, your company and the service or products you offer. There are people out there that love your brand and by joining in conversation with them and sharing information with them you will be cultivating a true brand enthusiast. If you go about it in a personal, relevant way to their lifestyle, you will make them feel like a part of your inner circle. Then this person will share their positive feeling about you with their friends, both online and in the real world. The real key to social media success integrated with text messaging, your web design, and traditional advertising is content, which is why it is important to have a professional marketing company in your arsenal.
Social Media and Text Messaging Content
Everything begins and ends with content; both in your social media platform and your text messaging. Social Media is not about you, it’s about your audience; future clients and current customers. If you publish relevant, compelling, well-orchestrated content and make it interesting as well as valuable to them you will build that brand enthusiast. Start a dialogues in your Grand Junction social media that will engage your client, dialogue that can be shared with others and encouraged to go viral, talk to people that are like-minded. Send out plugs in your text messaging database that support your dialog to allow them to connect to your place of business, or land on your website to drive a call to action … this is where you’ll start to see a much greater return from your efforts as well as marketing dollars spent.
What Kind of Social Media Content
Many times people misunderstand content and it’s various forms. We tend to think of content in terms of a blog post we share, a news article, a video or photo. Content goes much deeper than that. Social media content comes in numerous forms, from posting what you are eating, to conversation, sharing a quote, sharing a link to an event, or information about who you are and what you have to offer.
It’s plain text. Text that drives someone to click a link and/or everything in between! Here are samples of common social media content.
- Huddles = Conversation with 2 or more people in social media about a specific subject. Usually done via Twitter in chat, in a chat room or forum. Very useful when trying to determine a new product or resolve conflict or customer complaint.
- Bow = Recognizing a milestone and offering thanks to those who made it happen. Usually used when a certain amount of likes are reached. Or to recognize a fan who contributed to campaign going viral.
- Hallmark = Merry Christmas, Thanksgiving, amount of years in the biz, and generating compelling message for a good cause.
- X Factor = Mystery Post that make people start asking question and leaving comments. Good for building buzz in social media around an item or call-to- action. This can also be very entertaining but you must pay attention to what is being said. People can do, and say the strangest things. Pay attention or find out if your Grand Junction marketing company can monitor this for you (Blue Finn can)!!!
- Black Hole = This is when you post and generate zero comments, shares, or like’s. You must not do this more than once a week as it will drive down analytics.
- Hothead = This is content that is controversial or causes a back lash from your fans. Usually, this ends with lost clients or unhappy customers. Just because it’s funny to you, doesn’t always mean it should be shared. Never put a client on the hot seat in any social media realm as you will lose every time.
- Must Read = Content that is very important to you, usually a very compelling call-to-action or call-to-interact.
- The Photographer = My favorite picture post with a message. Remember, sometimes a picture can say more than a paragraph, therefore less can be more. This is the best way for something to go viral in social media. Your marketing company should be able to handle the graphic design element of this content.
- The Reporter = Second favorite, post a video about your business, staff or client experience. This is a great way to build your brand and recognize an exceptional staff member or business associate.
- The Check-In = When you post a special or promo that can only be redeemed by showing a Facebook message.
As you can see there are many different ways to communicate to your fan base through social media. It’s important to plan strategic, well orchestrated content that allows for your audience to interact and become enthusiasts for you, your product or service, and place of business. Think about those things that drive people to love what you do and offer. Engage your audience and connect using digital channels like text messaging, custom web design and retain them with relevant content on your social media platforms. Contact Blue Finn, a local Grand Junction marketing company and let us give you a free consultation into social media.
Multi-channel digital marketing solutions, dose not just create new customers, it creates brand evangelists. Get started today.
Article Source: Social media integration and text message marketing
Article: Social Media and Text Messaging Create Brand Enthusiasts
Author: Tami Russell
