Businesses in Grand Junction are using social media as a platform to connect.  College lecture style presentations have their place.  When you have a message to deliver, there are many mediums to utilize to present your point of view or topic.  Blogs and posts can offer this type of service to Grand Junction businesses, but social media allows the conversation to continue and a nicely graphic designed image adds a professional touch.

Social Media is Not a Stage

Social media has been widely popular because of it’s ability to engage people in conversations.  Grand Junction businesses are realizing more and more that they can have two-way conversations with their customers through social media instead of just one-way.  When business strategies only include one-way communication, they leave their consumers without a voice.  This makes it frustrating for those who want to be heard as well.  Social media eliminates the “soap box” and allows a discussion to commence.

Some businesses use social media as a way to convey information to their customers.  This, in and of itself, is not detrimental to a business, but can lead to devastating effects if left alone.  By exclusively posting or updating your status on social media platforms such as Facebook and Twitter, you lead the way to the monologue and consumers will start to recognize this immediately.  However, if you utilize  your posts in social media to start conversations you eliminate the monologue mentality.

Social Media is a Round Table

If King Arthur were alive today, you can bet he would be a proponent of social media.  By giving consumers a voice and an opinion through social media, you allow them to come to the table and express themselves.  Emails paved the way for consumers to have open communication with a company.  The ability to respond was key in a company’s ability to judge the marketplace and quickly adapt to the changing surroundings.  Social media took emails one step further and allowed others the opportunity to voice their opinions in an open-air system.

When social media is used as a monologue, it’s seen by others as a waste of time.  Boring.  Self-serving.  But when social media is seen as a dialog, it can be engaging, meaningful, productive, and generous.

http://www.benreed.net/index.php/2011/05/02/social-media-monologue/

While success for a Grand Junction business does not necessarily depend on their emergence into social media, it definitely gives some companies the upper-hand.  Social media is to today’s society like web design was several years ago. Those businesses that utilize social media and text messaging as a combined strategy have an even higher advantage.  Some businesses have the luxury of keeping a staff member specifically designated to maintaining their social media presence.  If you are looking for a local Grand Junction marketing company to help you manage and maintain your social media campaign, contact us at Blue Finn Creative Group for a free consultation and let us help you engage in your customers ongoing conversations.

Social Media Killed the Monologue

Article Source: Blue Finn Creative Group
Article: Social Media Killed the Monologue
Author: Lee Pettijohn