Your marketing dollars are precious! Lately, more and more companies are realizing that they need to tighten their marketing budgets and with today’s tools, it’s easier than ever. However, most businesses see marketing as the first expense that is expendable. Nothing is further from the truth. Marketing dollars must be the last thing to go, but if you are using an out-dated marketing method, then you may not see much return and, thus, think that the only viable solution is to put your marketing money into another division of the company.
If you don’t have a marketing company working for you, then you are, most likely, having to track all marketing dollars yourself. This can be tedious because the stress of all the other aspects of your business, such as management, inventory, customer relations, etc., can take away precious time. A full-service multi-channel marketing company could be the answer you’re looking for in your business. Usually, they are cheaper than an employee and because they are focused in the marketing arena, they are efficient and highly effective.
The Old Marketing Way
Making the most of your marketing moolah makes most managers mournful. (Nice alliteration, huh. =) Yellow pages, newspapers, magazines, etc. have flooded the marketplace and these mediums were semi-effective in the past. They can be effective now, but which one is the right one to use? (I’ll come back to this.)
If you’re frustrated by the return on investment of your marketing dollars in traditional advertising, you’re not alone.
There is structural change going on in the world of advertising, in part it is being accelerated by the global downturn.
The structural changes relate to the decline of traditional advertising stalwarts, the yellow pages, print media and television advertising.
Lucky for you, good news is on its way!
The new marketing way
The $64,000 marketing question is, “Which medium is the right one for me to use?” The answer is, “I don’t know … yet.” I stress yet, because it’s always different for different businesses. Factors that affect this answer are:
- How much money do you have allocated to spend?
- What is your target market?
- What traditional marketing methods are you currently utilizing?
By answering these questions you can start to create a plan on how to emerge into social media and non-traditional advertising. The biggest aspect of your current marketing efforts you will need to change, if you haven’t already integrated it, is tracking.
You’re tiny little advertisement in the newspaper may be blowing the marketing stats off the charts, but unless you’re tracking it, you’ll never know. When you track your marketing dollars you not only start to see what is working, but what isn’t working. Then you’ll have more money. And what do you do with that money? Redirect! Don’t allow yourself to pocket wasted marketing dollars. Use it to push yourself into another marketing arena like social media which has a huge return on investment, if you use it properly
Blue Finn Creative Group has made a huge impact in Grand Junction businesses by doing just this. We consult you first to find out what you are currently using your marketing dollars for. We then create marketing strategies to integrate your current plan and then build you a community of followers in social media, like Facebook, Twitter, etc. Give us the opportunity and we can not only redirect your marketing dollars, but eventually save you money in the end.
Redirect Your Marketing Dollars
Article Source: Advertising Effectiveness
Article: Redirect Your Marketing Dollars
Author: Lee Pettijohn
About Lee Pettijohn